Local Market Pulse
Monthly per-location intelligence — competitive density, rating trajectory, customer questions.
Local Market Pulse is a monthly per-location intelligence subscription: competitive density and incumbent-quality scoring against the locations physically nearest yours, review-rating trajectory against the top five local rivals, customer questions surfaced from Google Business Profile Q&A, the local search-trend signal shifting demand this month, and five content prompts per location drawn from real customer questions.
Each location is refreshed monthly. Volume tiers apply above twenty-five locations; below that the pricing is $129 per location per month flat. The deliverable is a per-location report — interpretation done, action items named — rather than a dashboard the operator has to interpret.
Built for multi-unit operators (franchise networks, healthcare DSOs, service-area chains) and the agencies that manage their local presence at scale.
How are my locations performing against the neighbors — and what should we be posting about this week?
What buyers actually ask.
How do I know how my locations are doing against the neighbors each month?
Local Market Pulse delivers a monthly per-location report covering competitive density, rating drift against the top five local rivals, customer questions surfaced from Google Business Profile Q&A, and the local search-trend signal. Each location ships its own report; the agency or operator gets the bundle.
What are the content prompts?
Five prompts per location per month, drawn from real customer questions surfaced in the data — Google Business Profile Q&A, local search queries, review themes. The prompts are the writing input for the location's local content calendar.
How is this different from Yext or BirdEye?
Yext and BirdEye are management platforms — they let an operator post and respond. Local Market Pulse is the analytic layer that tells the operator what to post and what to respond to, with the prompts pre-drafted.
How is rating drift actually computed?
Each month we capture the rating distribution and review velocity for your location and the top five physically nearest competitors in the same category. Drift is the month-over-month delta in volume-weighted average rating; the report names which competitors are pulling away and which are slipping.
How big does a location need to be?
There is no size floor for the location itself — the methodology works for a single-storefront operator. The economic floor is roughly five locations, below which the per-location cost is hard to amortize against the value of the report.
How is this priced above 25 locations?
Above twenty-five locations the engagement routes to scope/quote because volume tiers and shared-methodology efficiencies start to apply. The order form auto-flags this at intake.
How fast is the first report?
The first report ships within seven business days of intake confirmation; subsequent reports refresh on the monthly cycle. Subscription billing runs in advance per cycle.
The deliverable, in detail.
- Per-location competitive density and quality score, refreshed monthly against the five physically nearest competitors in the same category.
- Review-rating trajectory versus the top five local competitors with month-over-month drift named at the location level.
- Customer questions surfaced from Google Business Profile Q&A across the location and neighbor set, clustered and deduplicated.
- Local search-trend signal — what is rising in demand this month at metro resolution, joined to the customer-question clusters.
- Five content prompts per location per month, drafted by an analyst from the real customer questions surfaced in the data.
- Quarter-over-quarter delta on share of local attention so an operator can read trajectory across quarters, not just month over month.
How the report is built.
Local Market Pulse runs a monthly cycle against each location in the subscription. Each location anchors a five-competitor neighbor set: the five physically nearest businesses in the same primary category, captured from Google Maps and validated against the public business registry.
Competitive density is the count of in-category locations within a category-specific radius (tighter for QSR, wider for healthcare, calibrated against trade-area conventions). Incumbent quality is the volume-weighted rating distribution for the neighbor set. Rating trajectory is the month-over-month delta against the prior month.
Customer questions are surfaced from Google Business Profile Q&A across the location and the neighbor set, deduplicated and clustered. Local search-trend signal is pulled from Google Trends at metro resolution and from commercial keyword providers, joined to the customer-question clusters. Content prompts are drafted from the joined dataset by an analyst and reviewed before delivery.
The Counter-Signal Pass is run on every emergent signal — a rating gain that looks suspicious, a competitor question cluster that may be a complaint pattern, a search-trend spike that may be one-off. The report names what we are confident about and what we are not.
Local Market Pulse is the strategic counterpart to Site Selection: that report decides where to plant; this one tracks how the planting is doing.
Counter-Signal Pass is included on every report. The full Foragentis methodology is documented in The State of AEO and GEO in 2026.
What this report does NOT do.
Procurement-grade reports scope themselves. The work below is adjacent and important — and is not in this SKU.
Local Market Pulse does not include review-response writing or content posting. The deliverable is the report — competitive density, rating drift, customer questions, content prompts. Posting is the operator's or agency's job, in their existing platform.
The five-competitor neighbor set is anchored on physical proximity in the same primary category. If your competitive frame is non-geographic (an online-only competitor, a national brand competing with a local incumbent), the report flags it but does not extend the neighbor set automatically.
Rating drift is measured at the public-review-surface level. Internal NPS, in-store survey data, or proprietary sentiment is not in scope and we do not attempt to triangulate it from the public side.
What the engagement costs.
The Counter-Signal Pass — every thesis stress-tested against its strongest opposing case — is included on every report at no extra cost. See the Counter-Signal block on the catalog hub →
Methodology preview on request.
A redacted public sample for this SKU is in production. To preview the methodology now, email forintel@foragentis.com and we will send the methodology one-pager. The published methodology white paper — The State of AEO and GEO in 2026 — covers the underlying analytical framework.
Adjacent reports.
About Foragentis.
Foragentis is an AI research and product company based in Sacramento, California. ForIntel is the business-intelligence research arm — producing custom dossiers across four buyer lanes: Search & AI Visibility, Markets & Locations, Capital & Innovation, and Specialty.
Every claim in a ForIntel report traces to a public source. Findings are re-verified before delivery. The Adversary/Analyst architecture pairs a senior analyst with a counter-signal pass on every thesis. Anything below our statistical thresholds is labeled directional rather than validated.
Methodology is documented in The State of AEO and GEO in 2026 — a 9,900-word, 42-page public study with effect-size statistics across four frontier AI engines.
Ready to commission the report?
Intake takes under five minutes. We confirm scope, timeline, and cost within one business day.